Conversions
Engagement
World-Class designs
Brands
MABÓ Coffee
Mabo Coffee needed more than just an online shop, they needed a complete digital home.
Conversions
Brands
MABÓ Coffee
Mabo Coffee needed more than just an online shop, they needed a complete digital home.
Tech used
Shopify
Timeline
3 weeks
Services
E-commerce
Industry
Coffee
Tech used
Shopify
Timeline
3 weeks
Services
E-commerce
Industry
Coffee
Shopify
Tech used
3 weeks
Timeline
E-commerce
Services
Coffee
Industry
The Challenge
The Challenge
Mabo Coffee came to us with a clear but ambitious goal: move their entire business off WordPress and onto Shopify (not just the store). That meant carefully migrating their full customer database and loyalty points without losing a single record, while also building out a complete website around the shop, including about pages, café locations, a blog, and partnership sections. On top of that, an online coffee store has needs that go well beyond what Shopify offers out of the box. Customers needed to choose grind types, the team needed order notes flowing through the fulfillment process, and loyalty points had to be calculated based on what people bought. And there was one more twist: the first version had to be live in just two weeks, in time for Black Friday.
Mabo Coffee came to us with a clear but ambitious goal: move their entire business off WordPress and onto Shopify (not just the store). That meant carefully migrating their full customer database and loyalty points without losing a single record, while also building out a complete website around the shop, including about pages, café locations, a blog, and partnership sections. On top of that, an online coffee store has needs that go well beyond what Shopify offers out of the box. Customers needed to choose grind types, the team needed order notes flowing through the fulfillment process, and loyalty points had to be calculated based on what people bought. And there was one more twist: the first version had to be live in just two weeks, in time for Black Friday.
Our Approach
Our Approach
We started by treating this as a full platform project, not just a store migration. The customer and loyalty data was moved over to Shopify carefully and verified, so longtime Mabo customers wouldn't lose the points and history they'd built up. From there, we designed and built the complete website - shop, about pages, café locations, blog, and partnerships so everything lived under one roof. Because Shopify alone couldn't cover everything Mabo needed, we built custom functionality on top of it. We worked in two phases: a first version delivered in just two weeks to hit the Black Friday deadline, followed by a more refined second version that expanded and polished the whole experience. Throughout, we kept the customer journey simple and the back-end practical for the people actually packing and shipping the coffee every day.
We started by treating this as a full platform project, not just a store migration. The customer and loyalty data was moved over to Shopify carefully and verified, so longtime Mabo customers wouldn't lose the points and history they'd built up. From there, we designed and built the complete website - shop, about pages, café locations, blog, and partnerships so everything lived under one roof. Because Shopify alone couldn't cover everything Mabo needed, we built custom functionality on top of it. We worked in two phases: a first version delivered in just two weeks to hit the Black Friday deadline, followed by a more refined second version that expanded and polished the whole experience. Throughout, we kept the customer journey simple and the back-end practical for the people actually packing and shipping the coffee every day.
Key Features
Key Features
Custom grind options so customers can order their coffee exactly the way they brew it.
Custom grind options so customers can order their coffee exactly the way they brew it.
Smart loyalty points calculated automatically based on what customers purchase.
Smart loyalty points calculated automatically based on what customers purchase.
Order notes captured and passed through to the fulfillment process.
Order notes captured and passed through to the fulfillment process.
A custom-built fulfillment app that groups unfulfilled orders together, making life much easier for whoever is preparing the coffee.
A custom-built fulfillment app that groups unfulfilled orders together, making life much easier for whoever is preparing the coffee.
Flexible subscriptions with monthly and bi-weekly delivery options, each with its own payment method.
Flexible subscriptions with monthly and bi-weekly delivery options, each with its own payment method.
Ready to build
something great?
Ready to build
something great?
Whether you’re launching a new idea or leveling up an existing product, we help you design, build and scale with clarity.
Whether you’re launching a new idea or leveling up an existing product, we help you design, build and scale with clarity.
Whether you are launching a new idea or leveling up an existing product, we help you design, build, and scale with clarity.
